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Message Scheduling
Write now, send later. Schedule messages for optimal times with AI recommendations and timezone-aware delivery.
Message Scheduling
Schedule messages to send at the right time—when your contacts are most likely to see and respond. Write now, send later.
Why Schedule Messages?
Better timing — Send during business hours in your contact's timezone, not at midnight.
Batch your work — Write multiple messages in one focused session, then schedule them throughout the day or week.
Consistent presence — Stay top-of-mind without being glued to the platform all day.
How to Schedule a Message
- Open a contact's conversation
- Write your message as usual
- Instead of clicking Send, click the clock icon next to it
- Choose when to send:
- Later today — 1:00 PM (if it's still morning)
- Tomorrow morning — 9:00 AM
- Monday morning — 9:00 AM Monday
- Custom time — Pick any date and time
- Click Schedule
Your message is now queued and will send automatically at that time. You don't need to be online.
AI-Recommended Times
When you open schedule options, you might see a "Marlow's recommendation" badge suggesting an optimal time. This is based on:
- When this contact has responded in the past
- General engagement patterns
- Their timezone (if known)
It's a suggestion, not a requirement—use your judgment.
Timezone Handling
The schedule popover shows the contact's timezone when known. Times display in their local time, so "9:00 AM" means 9:00 AM for them, not you.
If their timezone isn't set, it defaults to UTC. Consider asking where they're located or scheduling during times that work across common timezones.
Managing Scheduled Messages
Viewing Your Queue
In the conversation: Scheduled messages appear at the bottom of the thread with a clock icon.
Across all contacts: Go to CRM and click the Scheduled tab to see everything you've queued. Filter by pending, sent, or all.
Making Changes
Edit: Click a scheduled message and select Edit to change the content.
Reschedule: Select Reschedule to pick a different time.
Cancel: Click Cancel to remove the message from the queue entirely.
Status Indicators
| Icon | Status |
|---|---|
| Clock | Scheduled — waiting to send |
| Spinner | Sending — in progress |
| Checkmark | Sent — delivered successfully |
| Warning | Failed — something went wrong |
Tips for Good Timing
Generally Good
- Tuesday through Thursday — Best engagement days
- 9-11 AM — Morning inbox check
- 2-4 PM — Afternoon when people catch up on messages
Generally Avoid
- Late Friday — Gets buried over the weekend
- Monday 8 AM — Inbox overwhelm
- After 6 PM — Can feel intrusive
For Follow-ups
Space messages 2-3 days apart. Don't schedule multiple messages to the same person on the same day. Give them time to respond before reaching out again.
Workflow Ideas
Morning planning: Review who needs outreach, write your messages, and schedule them throughout the day.
Friday prep: Schedule Monday messages before you leave for the weekend.
Batch sessions: Set aside an hour to write and schedule a week's worth of follow-ups.
Channel Notes
Email and SMS: Full scheduling support. Messages send automatically at the scheduled time.
WhatsApp: Schedules a draft. You'll still need to send it through your WhatsApp app when the time comes (see the WhatsApp guide for details).
Common Questions
"My scheduled message didn't send."
Check its status in the Scheduled tab. It might have failed due to invalid contact info, or it could still be queued.
"I can't edit my scheduled message."
It might already be in the process of sending. Refresh the page and check if it sent.
"The time looks wrong."
Times display in the contact's timezone. Check their timezone setting and your own timezone in Settings.
Next steps: Learn how to import contacts in bulk, or go back to sending messages for the basics.