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Landing Page Analytics
Track your page performance. See views, conversions, traffic sources, and device breakdown to optimize your pages.
Landing Page Analytics
Once your landing pages are live, you'll want to know what's working. Analytics show you how many people visit, where they come from, and how many become leads.
Where to Find Analytics
From Audience Pages in the sidebar, each page card shows basic metrics. Click a page to see detailed analytics.
Key Numbers
Traffic
Page Views — Total times your page was loaded. This includes repeat visits from the same person.
Unique Visitors — How many different people visited. A better measure of your actual audience size.
Conversions
Form Submissions — How many people filled out your form and became leads. This is your primary goal metric.
Conversion Rate — The percentage of visitors who submitted the form:
Conversion Rate = Form Submissions ÷ Unique Visitors × 100
For reference:
- Average: 2-5%
- Good: 5-10%
- Excellent: 10%+
Traffic Sources
Where are visitors coming from?
| Source | What It Means |
|---|---|
| Direct | Typed your URL or used a bookmark |
| Social | Clicked from Facebook, Instagram, LinkedIn, etc. |
| Referral | Clicked a link from another website |
| Search | Found you through Google or other search engines |
| Clicked from an email campaign |
Devices
See what devices visitors use—Desktop, Mobile, or Tablet. This helps you prioritize optimization. If most traffic is mobile, make sure your page looks great on phones.
Reading the Dashboard
The analytics dashboard shows:
- Overview cards with key metrics
- Traffic chart showing views and submissions over time
- Source breakdown as a pie or bar chart
- Device distribution
- Recent leads with names and submission dates
Use the time period selector to view last 7 days, 30 days, 90 days, or all time.
What Your Numbers Mean
High Views, Low Conversions
Your page is getting traffic but people aren't converting. Consider:
- Is your call-to-action compelling?
- Is your form too long or complicated?
- Does the page content match what brought them there?
- Have you tested the form yourself to make sure it works?
Low Traffic
Not enough people are seeing your page. Try:
- Sharing more on social media
- Adding the link to your email signature
- Checking that all your links point to the correct URL
- Considering paid promotion
Good Conversion Rate
You're doing something right. Now scale it:
- Increase promotion to get more traffic
- Create similar pages for different audiences
- Test small variations to see if you can do even better
Traffic Source Insights
Mostly social? Your social content is working. Double down on the platforms that perform best.
Mostly direct? People remember your URL. Consider QR codes for offline materials.
Mostly referral? Others are sharing your page. Build those relationships.
Using Analytics to Improve
Compare Multiple Pages
If you have several landing pages:
- Compare conversion rates
- Find your best performer
- Figure out what makes it work
- Apply those lessons to other pages
Optimize for Mobile
If mobile visitors aren't converting as well:
- Check your page in mobile preview
- Make sure the form is easy to fill out on a phone
- Test on an actual mobile device
- Consider simplifying for smaller screens
Find Patterns
Look for:
- Best days of the week for traffic
- Peak conversion times
- Seasonal trends
Schedule your promotions when your audience is most active.
Following Up on Leads
When someone submits your form:
- A contact is created automatically in your CRM
- They're tagged with the landing page they came from
- An action item appears in your queue
- You can follow up immediately
The Recent Leads section in analytics shows the latest submissions with quick links to each contact.
Speed matters—the faster you follow up, the better your chances of conversion.
Making Improvements
Change one thing at a time. If you change your headline, image, and form all at once, you won't know what made the difference.
Give it enough time. Wait at least 1-2 weeks before judging results.
Compare before and after. Look at the same metrics over the same time period.
Keep what works. If a change improves your numbers, keep it. If not, revert.
Things to Test
- Different headlines
- Hero images
- CTA button text and color
- Number of form fields
- Section order on the page
Common Questions
"There's no analytics data."
Your page needs to be published and have actual visitors. Give it 24-48 hours after publishing for data to appear.
"My conversion rate is 0%."
Test the form yourself to make sure it's working. Check that the CTA button is visible and clickable.
"Traffic suddenly dropped."
Make sure the page is still published and the URL hasn't changed. Check for broken links on other sites or social posts that pointed to your page.
"The numbers seem off."
Your own visits might be counted. Bot traffic can inflate view numbers. Give it time to stabilize.
Next steps: Learn how to integrate your calendar for booking calls with leads, or return to building landing pages to improve based on your analytics.