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AI Message Drafts & Rewrites
Let Marlow help you write. Generate complete drafts, use quick actions for common scenarios, and refine with rewrite options.
AI Message Drafts & Rewrites
Writing messages takes time. The platform's AI can draft messages for you based on your conversation history and the contact's situation—so you can focus on building relationships instead of staring at a blank screen.
What the AI Knows
When generating a draft, the AI considers:
- Your conversation history — What you've discussed so far
- Contact stage — Where they are in your relationship (New, Engaged, etc.)
- Contact type — Whether they're on the customer path or business path
- Channel — Email, SMS, or WhatsApp formatting
- Your preferences — Tone and style settings from your profile
The more complete your contact information and conversation history, the better the drafts.
Generating a Draft
Quick Actions (Recommended)
The easiest way to get a draft is through Quick Actions:
- Open any contact's conversation
- Click the Quick Actions button above the composer
- Choose what kind of message you want:
- Welcome — Introduce yourself to a new contact
- Response — Reply to their latest message
- Follow-up — Check in with a quiet contact
- Book Call — Suggest scheduling a meeting
- Invite to Event — Share an upcoming event
- The AI generates a draft instantly
- Review, edit if needed, and send
Draft from Your Text
If you start typing and want AI help finishing:
- Type at least 10 characters (your opening thought)
- A Draft button appears to the right
- Click it
- The AI completes your message based on what you started
- Edit and send
Quick Action Types Explained
Welcome works best for first contact. The AI introduces you warmly and invites conversation—perfect for new leads.
Response reads their last message and writes a thoughtful reply. It acknowledges what they said and moves the conversation forward.
Follow-up is for contacts who've gone quiet. The AI references your previous conversation and gives them a gentle reason to respond.
Book Call suggests scheduling time to talk. If you have a booking link set up, it's included automatically.
Invite to Event shows your upcoming events from the next 14 days. Pick one, and the AI writes an invitation explaining what they'll get from attending.
Refining Your Draft
Not quite right? You have six rewrite options:
| Button | What It Does |
|---|---|
| Shorter | Trims the message, removes fluff |
| More Detail | Expands key points with more context |
| Casual | Makes the tone friendlier and relaxed |
| Professional | Elevates to business-appropriate language |
| More Direct | Removes hedging, adds clear call-to-action |
| Regenerate | Creates a completely different draft |
You can chain rewrites. Try "Shorter" then "Casual" to get a brief, friendly message.
Channel Differences
The AI adjusts its output based on the channel:
Email — Longer, more detailed messages are fine. Good for thorough explanations.
SMS — Short and punchy. The AI respects character limits and gets to the point.
WhatsApp — Conversational tone, medium length. More relaxed than email but can include more than SMS.
Your Communication Preferences
The AI uses your personal settings to match your style. You can adjust these in Settings > Communication:
Tone Preset — Choose from Warm & Friendly, Professional, Casual, Enthusiastic, or Supportive.
Formality Level — Ranges from Casual to Formal.
Emoji Usage — Toggle whether SMS and WhatsApp drafts include emojis. (Email never includes them.)
These settings affect every draft, so set them once and the AI stays consistent.
Tips for Better Results
Review before sending. The AI is good, but you know your contacts better. Read the full draft and adjust anything that doesn't sound like you.
Add personal touches. If you remember something specific about them—a hobby, their kids' names, a recent win—add it. Small details make messages feel genuine.
Import conversation history first. For WhatsApp contacts especially, import past messages before asking for a draft. The AI works best with full context.
Keep stages and types updated. A "New" contact gets a different message than an "Engaged" one. Make sure your contact info is current.
When to Write Manually
AI drafts are great for routine messages, but consider writing personally when:
- The situation is sensitive or emotional
- You know the person very well
- The topic is complex and needs nuance
- They're going through something difficult
Your judgment matters. Use AI as a starting point, not a replacement for genuine connection.
Common Questions
"The draft doesn't fit the conversation."
Make sure you've imported recent messages (especially for WhatsApp). Check that the contact's stage and type are set correctly. Try regenerating.
"The tone feels off."
Check your communication preferences in Settings. Use the rewrite buttons to adjust. Or just edit it manually—that's always an option.
"It's too long / too short."
Use "Shorter" or "More Detail" to adjust. You can also edit the length manually after the draft is generated.
"I hit a limit."
AI features have usage limits based on your plan. You'll see a notification if you're approaching the limit. Limits reset daily.
Next steps: Learn about the Action Queue to see which contacts need your attention, or explore Marlow's other features.